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Как сделаны твои брендовые Adibas и Mike. Made in China

How to make your brand and Adibas Reebook. Made in China

Posted on May 11, 2013February 11, 2015 by Al

Бизнес в Китае развёрнут на каждом свободном участке, каждый третий, встречный – бизнесмен, который импортирует что-то и экспортирует. Тут можно найти товар разного качества, за соответствующую цену. Судя по обилию Adtdass’ов и прочих «брендов», которое носят окружающие, китайцам зачастую всё равно, насколько настоящая надпись на футболке или джинсах. И сегодня, мы покажем вам одну из последних стадий производства кустарной продукции – брэндирование.

Generally, и вправду, китайцы очень хорошо умеют копировать разные вещи: Эйфелева башня в Шеньчжене есть, ролексы на улицах продают, ювелирные украшения из серебра и золота можно купить за 25 yuan. В небольшом городке могут быть десятки типографий, где вам сделают нужную вещь под заказ, даже если вы принесёте готовый продукт, привезённый из штатов, тут его легко скопируют и выпустят в необходимом вам количестве.

Как сделаны твои брендовые Adibas и Mike. Made in China-2
Вот такой мастер сидит в офисе и ваяет в фотошопе (очень профессионально, причём) разные логотипы, узоры и готовит это к печатной версии.

В зависимости от дизайна, для изделия подготовят один или несколько трафаретов, через которые, more, на изделие будет нанесена краска.

Как сделаны твои брендовые Adibas и Mike. Made in China

Возьмём такую картинку:

Как сделаны твои брендовые Adibas и Mike. Made in China

На ней семь цветов, поэтому для неё будет заготовлено 7 трафаретов с разными частями этой картины. Эти трафареты зацепляются в деревянную рамку, которую будут прикладывать к изделию. Ну и сам процесс нанесения краски на изделия происходит в каком-нибудь заброшенном, на вид, здании. Цех выглядит примерно вот так:

Как сделаны твои брендовые Adibas и Mike. Made in China

Там сильно пахнет растворителями и вся работа проделывается вручную кустарями, которым на вид, years 15-16.

Как сделаны твои брендовые Adibas и Mike. Made in China

Замешиваем краску в нужной пропорции.

Как сделаны твои брендовые Adibas и Mike. Made in China

Изделия на стенде разложены чётко по разметке. Трафареты проклеивают скотчем, чтобы краска не протекала. С торцевой стороны в рамку вкручивают шурупы, чтобы можно было ровно приставить экран к изделию. Ещё к рамке прибивают маленькую дощечку – направляющую.

Как сделаны твои брендовые Adibas и Mike. Made in China
И ответственный мастер, ходит с трафаретом от изделия к изделию, нанося очередной слой краски.

Спит мастер, probably, где-то тут же, чтобы сильно не отрываться от производства. Или назовём это комнатой отдыха, на случай аврала.

Как сделаны твои брендовые Adibas и Mike. Made in China

Всё это подсыхает, а потом отправляется клиенту. Трафареты, работники отмывают растворителем и оставляют сушиться на окошке. И, naturally, закуривают сигарету.

Как сделаны твои брендовые Adibas и Mike. Made in China

Мы все обращаем внимание на бирочки и марочки, волей-неволей. Ошибки в написании марок может быть делают нарочно, на случай попадания на правообладателей: “А что, у нас своя торговая марка и не имеет ничего общего с Adidas. Что вы не видите, это же Adigous!” Ну и как мы видим, ошибки в надписях на английском, в Китае никого не удручают, а за настоящие брендовые вещи, здесь обычно приходится платить очень высокую цену. Многие опытные люди советовали нам, что если есть желание купить что-то фирменное, то лучше делать это не в Китае.

Как сделаны твои брендовые Adibas и Mike. Made in China

При всём этом, никто не говорит, что настоящий продукт тут не делают. Конечно делают, есть и фабрики, и даже много работающих заводов, где производственная линия автоматизирована и качество на высоте. Но так ли важна бирочка La Coste для самолюбия, если ваше поло сшили в цеху соседнего здания?

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7 thoughts on “How to make your brand and Adibas Reebook. Made in China”

  1. aloha-family says:
    May 12, 2013 at 1:04 pm

    Yes, tracksuits Abibas in my youth began to talk of the town)) one time half of Ukraine in them hodilo. 🙂 Сейчас уже в основном без ошибок клеят надписи, apparently agree with our customs)))

    Reply
    1. Al says:
      May 12, 2013 at 2:49 pm

      China has no such problem, it does not matter, that the error made in the mark. With customs necessarily agree, I'm sure, that in Russia and Ukraine have more space, where people day and night to make this “quality” goods. In Peter Aprashku still not covered, while talking, that out of it to make a decent shopping center. Who knows, that there in dark rooms, in the depth of the market is going… Who's there zhiveёt… And what makes. 🙂 А вообще, it's more a question, how important you sticker on the bag or jacket?

      Reply
  2. aloha-family says:
    May 26, 2013 at 3:07 am

    I'm able to buy without stickers – it is better, than lime sticker, I can feel even better because. 🙂 (if the sticker “Phillie” then do not even take a look at the thing, even if it is made fun, but if “adidas”, I will look at the quality, and miss it because of the name and cheapness). “Adidas” conditionally – I do not really like sports clothing.
    The truth is, I have a fundamental companion – he did categorical in the sense, that if Calvin Klein Watches – not Calvin Klein, then nafig-nafig… Even let them exactly the same, very like him, and really quality copy… He never let them buy! I believe, it is also overkill. If you like a thing, it is necessary to take.
    But too for brands to chase too muddled somehow. It is necessary to strike a balance. We bought a bag Lena in Bangkok Chatuchak Market – handbag “Jimmy Choo”, to look at the type of brand, Good quality, but it is clear that there is a brand… Generally, with such a funny sight, I think bucks 50 so at least in your own market Zaporozhye. The boutique is the same $100 – to the grandmother did not go, and also of course fake. Real (spices on the office site looked) costs about € 1100. К слову, exactly the same found – can an old collection? Or even a handbag they have never been in the collection))) And we bought for 300 bat like. Bargain with 700. :))) Well, very liked it, although it was possible and cheaper to take, but the idea was, we took it not because of stickers, she just nyashnye and liked very much both of us)
    And any Olya from the third district will purchase the same for 100 dollars, but not because she liked it, but because she thinks, that in a boutique real, and the market – No. Although in our city in all boutiques selling the same thing that the markets – and it's not the original stuff)) 99% – because 0,001% the city will buy a handbag for real 1000 Euro. Even if you can afford – Fig buy. In Kiev – to, really, but not in the province…
    Generally, Different CA, but results, as the saying goes, on the face. 🙂

    Reply
    1. the says:
      May 27, 2013 at 6:26 pm

      We've had small, then it does not matter, that sweatpants inscription is not the sympathetic, I, too, for the brands do not chase. Pro Balance agree, the same “Chatuchak” прикол, when one of the shops offer “Converse” for 800 Bat, and the other for 200 bat the same sneakers, Only not really Converse, but some left sticker. Generally, market and one for the quality guarantee no one can, therefore the number of wins – 3 couples last long)

      Reply
    2. the says:
      May 27, 2013 at 6:29 pm

      Cool, so that you could make a deal twice. I do not know, I turned to the Thais bad bargain, if they threw off, what percent 10 or 20. Maybe they are not so much the price lomili, Hindus usually do.

      Reply
  3. aloha-family says:
    May 27, 2013 at 8:50 pm

    Can! Still depends on the site. The more Travel, the worse it is bargaining (usually). 🙂

    Reply
    1. the says:
      May 29, 2013 at 12:34 pm

      Well, Chatuchak, by default the most famous and flooded with tourists, including, market. My friend has an American, that there is a bench holding, And work he Thais. You got rid of very cool price. Well done!

      Reply

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